Design the Life You Want, Then Build the Income to Support It
The only step-by-step system that shows you how to build income around the life you want, without needing business experience, so you have more autonomy over your time, location and finances.
★★★★★
Since I left school, I'd worked in the same industry which was finance. It was a well respected career and enabled me to afford a mortgage, a nice car, and nice holidays etc.
But, in all honesty, I felt like my life was just mediocre.
The mistake I made was accepting the medicoracy for too long because I didn’t know what else to do, and things weren’t bad enough to force change.
But Then…
Faced with the loss of two people close to me, things all of the sudden became bad enough to force change.
I witnessed first hand how short life could be, far too short to spend it in a career that no longer excited me.
The mistake I made was not having a strategy. I quit my career, sold my house, and everything I owned with no plan whatsoever.
Just a campervan, my dog, and a clean slate.
This mistake cost me years and all of my savings.
If I had to do all over again, I would do it differently.
But, my journey taught me the biggest lesson I've ever learned…
The lifestyle you want to live should come first. The income you build to support it will naturally align.
I Bet You’ve Had it Wrong Your Whole Life…
The lifestyle you have now is as a result of the career path you’ve chosen. Your success is measured by your paycheck.
When did you last stop and think if you actually want any of it?
If you sat down to design your life without thinking about money or work, what would it look like?
Many people have epiphany moments when they truly think about the answers to those questions.
Suddenly things slot into place. We redefine success and the income to support your desired lifestyle aligns naturally.
There are a lot of generic claims out there.
• Side hustles that can earn you £10k a month
•. Whilst only working one day a week
•. Enabling you to quit your job in six months
In reality, it’s not that easy. And you know it, which is why you haven’t done it already.
Scepticism here is smart. That level of income takes time to build and most people can’t afford to lose their income and take risks like that.
The Freedom by Design System works differently.
We start by designing your lifestyle first, so you’re not accidentally building another version of the life you’re trying to leave.
• We get clear on what freedom means to you in the areas of time, location and finances
• We co-create a blueprint for setting up your lifestyle income
• I personally offer one-on-one support for the duration
• We set you up with a clear exit strategy from your 9-to-5 (if needed)
The framework is customised to your personal needs.
Why is this important? Because understanding why you feel stuck, burnt out, and lacking in excitement really matters. If you don’t understand that, how can you be sure you’re not building a lifestyle that will feel just as restrictive?
Self help books and content is just too generic. The chasm between insight and implementation is too big without hands-on guidance.
So, where do you start? There are thousands of conflicting angles out there, from side hustles and investments to becoming full-blown entrepreneurs.
But what if you’re more anti-hustle? What if you just want a lifestyle income that’s enough to fund your travel?
There’s a distinct lack of support and guidance for this.
I built the Freedom by Design System after living and experiencing all of the above. With this system, it takes what feels impossible to achieve and turns it into reality.
I’m living proof of this, as are many others who have been through the programme.
Introducing The Freedom by Design System
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The Freedom by Design System is a complete programme that will take you from feeling stuck in a career you no longer enjoy, to designing a life where you set your own hours, work from anywhere, and decide how much you earn.
This programme is
PERFECT for you if:
✅ You feel stuck in a career that you no longer enjoy
✅ You crave more freedom over your time, location, and income
✅ You’re open-minded and willing to question the life you’ve built
✅ You’re ready to take practical action, and dedicate a few hours each week
✅ You want guidance, structure, and accountability while you figure out your next chapter
This programme is
NOT for you if:
❌ You’re looking for a quick fix or want someone else to do the work for you
❌ You’re unwilling to challenge your own thinking or habits
❌ You’re happy in your current career and just want minor tweaks
❌ You’re not ready to take action
❌ You’re only interested in surface-level motivation rather than practical steps
Still have some questions?
Will this work for me if I’m not sure what I want to do next?
Yes. This programme is designed specifically for people who feel stuck, not for people who already have it all figured out. We start with clarity. You’ll go through structured exercises to uncover what you actually want, not what you think you should want. By the end, you’ll have a clear direction and a realistic plan to move towards it.
Do I need a business idea before I join?
No. You don’t need an idea, a side hustle, or a grand plan. The whole point of the programme is to help you discover the right path for you, and then turn that into something practical and achievable.
How much time do I need to dedicate?
Realistically, it will vary each week. I would suggest a minimum of 5 hours per week. This includes the live sessions.
Do I need to be tech-savvy to make this work?
No. This isn’t a technical programme. Some tech may be required if you wish to set up an online business, but even this can be done in a straightforward and low tech manner.
Is this only for people who want to start a business?
Not at all. Some people join because they want to build something of their own. Others just want a career they actually enjoy, more freedom, or a lifestyle change. The programme is about designing a life that fits you, not pushing everyone into entrepreneurship.
What if I join and decide it’s not right for me?
If you come in, engage with the process, and genuinely feel it isn’t a good fit, we’ll have an honest conversation about it. The aim is to help the right people, not trap anyone in something that doesn’t serve them.
Is this therapy or mindset coaching?
Neither. While there is mindset work involved, this programme is primarily practical mentoring and guidance. It’s focused on helping you design a clear direction, make confident decisions, and take real-world action, not on therapy or emotional processing.
Can I do this while working full time?
Yes. Most people in the programme are working full time. Everything is structured to fit around real life commitments, not to add pressure on top of them.
I’m in my 50s or 60s. Am I too late for this?
Absolutely not. This programme is perfect for people at any stage of life. This is all about creating your next chapter that actually excites you.
What if I don’t have savings to make big changes?
You don’t need to. This programme isn’t about quitting your job tomorrow and taking massive risks. It’s about making smart, realistic moves that fit your current situation. We design plans that work with your real life.
You didn’t land on this page by accident.
You’re here because part of you knows something needs to change. You can keep doing what you’ve been doing, hoping things eventually feel clearer and easier.
Or you can choose to design the next chapter of your life on purpose.
The question isn’t whether you can afford to take this step.
It’s whether you can afford to stay where you are.
Every month that passes without a plan is another month feeling stuck in the same loop.
You don’t need to have everything worked out.
You just need to be willing to take the first step.
If you’re ready for something different, I’m here to help you make it happen.
Take that first step today.